Currently one of the main strategies used in SEO is the so-called Link Building, in which a specialized team or press office generates interesting and relevant content for users. With these contents in hand, it is directed to other important websites and blogs that may be interested in the subject. The great difference of a good link building job is the ability to insert in the text links that are really needed to add value to the information. This is what will drive vehicles to link to the site being worked on.

Some companies choose to negotiate links with other sites in lower link building Packages. You have to be careful about this kind of action. Some strategies may not be well viewed by search engines, especially by Google, if considered as Black Hat. In such cases, there is the possibility of punishment by Google.